Our Company
Healthworkz is a leading fast moving consumer goods (FMCG) solution provider with a comprehensive product portfolio comprising global brands across food and non-food product categories with an active presence in Asia.
From ingredients supply to product development leading to brand management, sales and marketing extending to distribution, logistics and warehousing; we have a solution to serve each of the need of our partners at different stages of their businesses.
At Healthworkz, we treat each of our customer as a business partner with unique business needs and goals. We strive to continually add value to our business partners by first understanding their wanted position before providing a customised solution along the entire value chain to achieve their business objectives.
Our business partners can leverage on our established relationships with manufacturers, brand owners, channel partners and trade retailers around the world.
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Our competitive advantage lies in our deeply rooted relationship with business partners worldwide and a wide distribution network across Asia. Our customer can leverage on our vast experience in FMCG, insight of consumer trends, understanding of local market dynamics, regulatory knowledge, marketing expertise, logistics and warehousing infrastructure to propel their business forward.
Past and Present
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We began distribution in non-food category including but not limited to health products, nutraceutical ingredients and functional food with a distinguished track record helping major manufacturers and brand owners achieve success with their brands, new product innovation and profitability.
As a dynamic company, we have continually evolve to stay relevant and ahead of the paradigm shift building a comprehensive portfolio over the past two decades to include HABA and Food categories today.
Today, we are a key player in the FMCG industry with established strategic alliance and partnerships with major manufacturers, brand owners, wholesalers, channel partners across business segments and retailers across the globe.
Why Us?
Led by an experience team with deep understanding of the local dynamics in each active market we are present in; backed by a strong capillary supply and distribution network we add value to our business partners with our customized outsourcing solutions bridging the gaps in their business and reinforcing their strength allowing them to focus on their core expertise while we help to grow their business to achieve their business goals.
Whether you are a manufacturer, brand owner, channel partner, wholesalers, importers or trade retailer, we strive to bridge your gaps and add value to your business.
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Deliverables:
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Widest and broadest product range and brand selections
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First to market innovations
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Improved profit with cost savings and competitive pricing
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Speed to market
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Wide market coverage with quick access to relevant sales channels
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Effective Marketing with measurable ROI
Our Milestones
2005
Partnership with Luxembourg Medicine HK to launch the first ever “Anti mosquitos Shower gel” in Singapore market.
2004
Birth of Healthworkz. Partnership with “DSM” one of the largest ingredients producer in the world to supply nutritional ingredients for health and functional food to major manufactures and brand owners across Asia.
2006
Partnership with Guardian to launch traditional Herbal Tea “Liang” in all their major outlet
2007
Partnership with one of the largest Traditional Chinese Medicine Brand listed in Hong Kong “Wai Yuan Tong” to launch their products in Singapore. Achieved No 1 selling TCM product for Lingzhi, Cordycept & Slimming Tea in all major Pharmacy
2007
Partnership with a leading nutritional supplement manufacturer Hanami in Japan to develop the first ever oral Collagen peptide supplement for consumer under the brand “Plush! Skin Awakening”
2010
Partnership with Vitamore Australia to launch their series of western Supplements.
2011
Developed and launch a series of Analgesic “Qi herbal Plaster” products with a major pharmaceutical manufacturer.
2012
Expanded portfolio to include HABA distribution business with over 20 major Brands including but not limited to Brut, Denim, Asepso, Wet n Wild, Belloggi, Malizia, Geomar, Pretty woman, Kinetics, Babymil, Intesa, BIC, Clinians and etc selling across Asia.
2013
Managing Guardian private labels for beauty tools and accessories.
2014
Establish local office in Japan, Korea, Indonesia, Malaysia, Thailand, Taiwan and China to assist with sourcing and overseas sales.
2015
Entering Food distribution business with leading brands from Japan, Korea, Taiwan, China, Indonesia, Thailand, Malaysia etc selling across Asia and Europe
2017-2019
Entering Food distribution business with leading brands from Japan, Korea, Taiwan, China, Indonesia, Thailand, Malaysia etc selling across Asia and Europe
2020
Managing Guardian private labels for beauty tools and accessories.
2021
Built a comprehensive and evolving product portfolio comprising over 20K SKUs from leading brands across categories
2021
Recognized as a major importer and distributor of Japanese & Korea products in Singapore